I gave some of my favorites, then when I described the Summers Red Maple they flipped out.
"We can say this grows twice as fast as other maple trees plus gives red foliage for months longer?" was their response.
I said, "not only that, but the red foliage starts in July and August... a characteristic that no other maple can offer."
We discussed how the oversized leaves can cut summer AC bills by 20%... just by shading the east, west and southwest sides of a home and the air conditioning units. Then in the winter, those large leaves fall, letting through sunlight when it's needed most.
So we helped them put together the segment and sent them several Summers Reds, so they could demonstrate how they grow 4+ ft per year.
Since then our phones have exploded. Fortunately we built up a large inventory of Summers Red Maples, but they will sell out soon.